Odd One In

Having designed the first retail store prototypes for Harborly, the merchandise spin-off of the indoor playground brand HarborLand, we went beyond the conventional architectural brief to help shape the retail concept around Harborly’s hero product: anti-slip socks, which are essential for playground safety.

Why do socks need to match or be sold in pairs? Odd, mismatched socks celebrate diversity and individuality. By packaging them as single odd socks and letting customers buy one sock at a time — mixing & matching patterns and colors — the brand addresses the universal problem of lost socks while offering a more fashionable, economical, and sustainable retail choice.