Harborly
The Harborly project has taken us on a fun journey into new territory. We embraced the challenge of creating & launching a new merchandise brand from scratch. Leveraging our background in architecture and industrial design, we assembled a team of architects, graphic and textile designers, product designers, a fashion merchandiser, and a brand expert to manage all aspects from brand identity to product lines; from product design to manufacturing and packaging; and from physical store prototypes to online presence.
The prototype stores are monochromatic, setting a vibrant backdrop for an array of colorful & deliberately gender-neutral products. We modified off-the-shelf gondola display shelving & standard components, customizing a versatile, modular display + storage system that can form various store layouts and adapt to any store footprint.
Description
Status: | Completed |
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Client: | HarborLand |
Location: | Multiple HarborLand Branches |
Retail Area: | Varies; 15 to 45 sqm |
Contractor: | Yunker Co., Ltd. |
Branding: | Dragon Ink |
Fashion+Product Design: | InnoFASHION Kasetsart University |