The Harborly project has taken us on a fun journey into new territory. We embraced the challenge of creating & launching a new merchandise brand from scratch. Leveraging our background in architecture and industrial design, we assembled a team of architects, graphic and textile designers, product designers, a fashion merchandiser, and a brand expert to manage all aspects from brand identity to product lines; from product design to manufacturing and packaging; and from physical store prototypes to online presence.

The prototype stores are monochromatic, setting a vibrant backdrop for an array of colorful & deliberately gender-neutral products. We modified off-the-shelf gondola display shelving & standard components, customizing a versatile, modular display + storage system that can form various store layouts and adapt to any store footprint.